Hashtags (“#exteriorpainting,” “#amazing,” “#homeimprovement,” and “#paint”) help extend the reach of the post, because anyone searching for any of these hashtags might find it.Plus, the reference to the yellow door shows that he’s detail-oriented. This establishes Amato as an expert who stays up-to-date. The caption highlights a local trend, black-painted homes.The “after” shot was taken on a beautiful, sunny day, at an angle that highlights the best features of the project.The before-and-after format helps tell the story of the process, and inspires viewers to imagine what’s possible for their own homes.There are many factors that combine to make this post so effective. This Instagram post is a great example from painter Ryan Amato. Here’s Why This Instagram Post Stands Out: Like or respond to their comments quickly.Geotag your location to get discovered locally.Hashtag your company’s name, region and specialty.Caption your photos with short phrases.Share “Before & Afters” to inspire customers.Post eye-catching images- cropped and well lit to show off your work.With over 1 billion highly engaged users,* you never know who’s looking to hire a painting contractor, so always put your best foot forward. Instagram is a visual platform and a great opportunity to showcase your craftsmanship and grow your painting business. Here’s how to begin building a presence on two of the most popular social platforms, Instagram and Facebook. We break it down for you, right here, using four platforms that hold high value for painting contractors: Instagram, Facebook, Google My Business and Yelp.īuilding Your Painting Business on Instagram and Facebook Then, you'll want to consider broadening your reach beyond your organic social following to include paid posts. To be successful, first you'll want to choose the right channels and create high-quality content. A little effort spent on your digital presence can go a long way. If you don't have a lot of time or expertise to devote to digital platforms, that's okay. They are extremely effective for making new connections, showing off your skills, and winning new business. Social media and other digital platforms offer an incredible opportunity for you to market your painting business. Potential customers also use these digital platforms for inspiration when remodeling their homes, for recommendations when they’re thinking about painting a room, and for ideas on who to hire for the job. Every day, billions of people use social media and other digital platforms to engage with each other.
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